Michael Beaulieu, group manager for digital media at Wayfair
Email marketing. While many brands today are enamored by social media and other newer marketing channels, standard email marketing, which has been around for over 20 years, is one of the most effective means of communicating your brand identity and generating sales. Customers who sign up to an email list are specifically granting you permission to communicate with them. Earning the right to stay in their inboxes requires delivering consistent value, both in the content and offers delivered.
Bob Arnold, associate director of global digital strategy at Kellogg
For me, the most underrated digital marketing tactic is email. Email has long been shunned as a “has been” often taking the back seat to newer, sexier tactics like social media. That said, from a pure cost-effectiveness standpoint, it’s hard to beat email. It’s relatively cheap, consumers opt-in, so they are very receptive to the marketing message, and it’s fairly easy to measure success.
|First 1 - 50,000||2.00¢ per recipient|
|Next 50,001 - 100,000||1.50¢ per recipient|
|Next 100,001 - 250,000||1.00¢ per recipient|
|Next 250,001 - 500,000||0.85¢ per recipient|
|Any Above 500,000||0.63¢ per recipient|
|0 - 500 recipients||$20|
|501 - 2,500 recipients||$40|
|2,501 - 5,000 recipients||$70|
|5,001 - 10,000 recipients||$120|
|10,001 - 25,000 recipients||$290|
|25,001 - 50,000 recipients||$600|
So to send an email to 500 people would cost
$5 plus (500 x $.02 = $10) + $5 delivery fee, just $15.
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Manage and build your subscriber list with ease. By adding a simple form onto your website and start capturing leads right away. Also with the new feature of Split A/B testing of subject lines, so you know what's best.
Find out how many people opened the email you sent, how many didn't, and who didn't.
See active subscribers, the ones that decided to unsubscribe, or bounced. Find out which user clicked what and tailor future emails, easy!
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